Definitions & Terminology
Key Terms & Definitions
This page defines important terms and terminology used throughout mortalloans.com and in connection with our services. Understanding these definitions will help you better understand our platform and services.
Loan & Financial Terms
Annual Percentage Rate (APR)
The cost of credit expressed as a yearly rate. APR includes the interest rate plus other charges or fees, providing a more complete picture of the loan's total cost.
Principal
The original amount of money borrowed, excluding interest and fees. This is the amount you agree to repay.
Interest Rate
The percentage charged on the principal amount, usually expressed as an annual rate. Different from APR, which includes fees.
Loan Term
The length of time over which the loan must be repaid. Terms can range from a few weeks to several years, depending on the loan type.
Service & Platform Terms
mortalloans.com
The website and platform operated by Customer Acquisition LLC, serving as a connecting service between consumers and potential lenders/lending partners.
Connecting Service
A service that matches consumers with potential lenders but does not make lending decisions, approve loans, or determine loan terms.
Lender/Lending Partner
A financial institution or entity that provides loan products to consumers. These entities make lending decisions and set loan terms.
Consumer/User
An individual who uses mortalloans.com to search for and inquire about potential loan options.
Legal & Compliance Terms
TCPA
Telephone Consumer Protection Act - Federal law regulating telemarketing calls and texts
ESIGN
Electronic Signatures in Global and National Commerce Act
CCPA
California Consumer Privacy Act
FCRA
Fair Credit Reporting Act
TILA
Truth in Lending Act
ECOA
Equal Credit Opportunity Act
Process & Procedure Terms
The process of submitting information to be considered for potential loan options
The process lenders use to evaluate loan applications and determine risk
The process of reviewing a consumer's credit history and score
The right to request no further marketing communications
Last Updated: September 2026
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